Elena has been in the gaming industry for more than 20 years, including eight years  including eight years at the top position at Disney's video games unit, and is a distinguished expert in marketing and strategic management. 

She has been on the board of MY.GAMES since its foundation as a Chief Marketing Officer. Under Elena's leadership, MY.GAMES achieved remarkable milestones. She assembled a marketing team, which was instrumental in realizing the full potential of over 70 of the company's games, leading to a staggering 14-fold increase in effective marketing investments and a fourfold growth in the company's business. 

Elena has overseen all business segments within MY.GAMES and played a pivotal role in developing positioning strategies and communications to promote gaming projects in key markets, including Europe, Asia, and the United States.